Wine rip off Britain
How many times have you bought a wine based on a promotional price? Or bought multiple wines you didn’t really want because of a three for two type offer? We may be all falling for “artificial promotions” that are anything but a good deal.
According to a fascinating article in The Guardian, brought to our attention by regular Bottletalker Wine-Scribbler, up to 80% of sales of some wine brands are generated through “half price” offers that are anything but genuine.
There are some good quotes in the article from wine industry insiders confirming that what have long been speculated to be dubious “offers” are exactly that and give no real value to the wine drinker at all.
April 12th, 2007 at 5:51 pm
I definitely stay away from the half-price ‘bargains’ - once bitten twice shy
There are some bargains - Cono Sur - which was pointed out in the article and others.
Another interesting article definitely worth a read is a blog post by Evan Davis the BBC Economics editor - How to choose wine”
Comments are well worth a read as well … all 250 of them!
April 17th, 2007 at 9:09 am
I tend to veer towards promotions that you know are good value. e.g.
Chablis, Sancerre or Pouilly Fume etc less than £8 is unusual so if on
promotion then probably a deal. I Haven’t a clue about alot of the new
world stuff - unless from an area famous for something e.g Kiwi Sauv Blanc. Otherwise, my perception is a wine on offer is more likely to be average.
What is more interesting is that the supermarkets seem to believe that price is the most important factor when buying a wine and not much else is considered by the average buyer. This is what we are trying to change.